EasyToBuy.ai

The Operating System for the Next Retail Market Leaders.

An online store doesn't make you a tech-driven retailer. Meet the silent engine powering your fastest-growing competitors — and orchestrate your own growth.

Where retailers actually can grow.

See How It Works

The brain behind the brands eating your market share.

The silent engine powering your fastest-growing competitors.

The operating system for retailers ready to scale.

The operating system for the next retail market leaders.

The operating system for retailers destined to lead.

The ultimate moat for mid-market retail.

An online store doesn't make you a tech-driven retailer. Orchestrate your growth.

80%

Of retail spend still happens in physical stores

40–60%

Of inventory records are wrong at any time

15 min

End-to-end feed freshness, store to Google

1B+

SKU updates per minute pipeline target

How the Router Works

One disciplined pipeline, from dusty point-of-sale to live agent inventory.

No drawn-out integrations, no marketing feed plugins pretending to be infrastructure. Five stages, purpose-built in Rust, run continuously.

Ingest

POS · ERP

Priority, Comax, SAP, Shopify — SFTP, CSV, or API, every 15 minutes.

Normalize

ETBCS

Map every raw feed into our canonical standard — SKU, GTIN, variants, state.

Enrich

AI Tier

Tiered cache → GTIN lookup → self-hosted Llama → paid API. Lowest-cost path first.

Score

Confidence

Green: publish. Yellow: resolve. Red: suppress & flag. Phantom inventory, killed.

Fan-out

Surfaces

Google Merchant Center, Meta, TikTok Shop — and the AI agents that query retail.

The Canonical Standard

Every POS speaks a different language. We built the Rosetta Stone.

ETBCS — the EasyToBuy Canonical Standard — is a universal product model grounded in GS1, Google Merchant Center, and real retail lifecycle research. Parents, variants, aliases, and inventory state — all normalized.

→SKU + GTIN anchor product identity across 289 normalized fields.
→Aliases map dirty POS names back to canonical products without manual curation.
→Inventory state includes ATP, reservations, buffer rules — not just a single quantity.

product.etbcs.jsonl

{
  canonical_sku: "FOX-TSHIRT-BASIC-2026-WHT-M",
  gtin:          "7290001234567",
  item_group_id: "FOX-TSHIRT-BASIC-2026",
  variant_attrs: { size: "M", color: "White" },
  price:         { regular: 99.90, sale: 79.90, currency: "ILS" },
  inventory: {
    qty: 8, atp: 5, buffer: 3,
    updated_at: "2026-04-14T09:22:03Z"
  },
  aliases: [
    { tenant: "fox", source_sku: "10042" },
    { tenant: "mega", source_sku: "CHRG-AP" }
  ],
  confidence:    "green"  // publish to GMC
}

Confidence Scoring

Phantom inventory kills trust. Our scoring rule is non-negotiable.

If we wouldn't bet on a record, neither will Google. Every SKU enters one of three lanes. A buffer threshold (< 3 units → out-of-stock) protects shoppers and retailers from the oldest retail lie: “we have it.”

Green

≈ 80%

High confidence. Publish.

GTIN matched, variants resolved, inventory state within buffer. These flow straight to Merchant Center, Meta, and the Global API without human review.

Amber

≈ 15%

Resolvable. Enrich.

Name drift, missing GTIN, ambiguous variant. Routed to NLU, then the paid LLM tier only if needed. Published once confidence crosses the line.

Red

≈ 5%

Suppress and flag.

Records like “1” or “general” or truncated Hebrew. We never publish these. We report them back to the store owner with a cleanup suggestion.

The Platform Ahead

The Router is the foundation. Four products build on top of it.

We ship what exists and label what doesn't. The Data Router runs in production today. The rest are on the roadmap with their quarters attached — not “coming soon.”

R/OSQ3 2026

RetailOS

Intelligence layer that crosses search intent with real-time inventory. Demand predictions, dead-stock routing, missing-money maps.

STSQ4 2026

Save-the-Sale

When the nearest store is out, intercept the click: pickup from another branch, ship-to-store, or same-day courier. White-labeled under retailer domains.

SIX2027

Search Intelligence

Hebrew-first RAG discovery. Geo-aware inventory ranking. Shabbat-aware hours. The keystone service for first-party product search.

API2027

Global API

Real-time physical inventory for AI agents — OpenAI function calls, Anthropic MCP, Gemini. RAG-only licensing; no training rights.

Design Partner

Piloting with one of Israel's largest sports-retail networks.

“A tier-1 global sports retail franchisee — part of the Fox Group / Harel Wizel network — is running the Router pilot on two anchor stores with a hundred high-velocity SKUs.”

Active pilot · 2 stores · 100 SKUs · Q2 2026

Ecosystem & Integrations

Google Merchant Center
Meta for Business
TikTok Shop
Priority Software
Comax
SAP Retail
Shopify
Stripe Connect

Built for the Israeli Retail Stack

Launch market, not afterthought.

We're building EasyToBuy from Tel Aviv, for the retail stack we know best — then exporting the pattern. Hebrew, RTL, and local infrastructure are first-class, not retrofits.

Hebrew-first NLU: Name drift, gender agreement, mixed Hebrew-English feeds.
LIA Israel ready: Local Inventory Ads opened May 2024. We ship to it from day one.
Shabbat-aware: Hours, holiday calendars, and fulfillment windows baked in.
Local POS fluency: Priority and Comax spoken natively, not adapted.

Ready?

Make your stores visible to the next billion searches.

Two anchor stores. A hundred SKUs. A fifteen-minute feedback loop from shelf to Google. That's how we start together.